You can have a well-designed website. You can even have an optimized website that ranks high in the search engines for top keywords. But if you don’t have conversion-driven copy, it’s all for nothing. Simply put, your website copy is what determines whether or not a visitor becomes a customer.
Monthly Archives: November 2010
New Websites
So you’re ready to get a new website. Great!
Here are some things you will need to consider so that we can build you a great-looking website that is search-engine and user friendly. Continue reading
How’s your “we-we” language?
“As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?”
Writing a good email Subject line.
When sending an email to clients or customers, one of the biggest challenges is to get them to open the email. Every day our in-boxes are flooded with emails. By writing an interesting subject line, you have a better chance at getting them to open yours. Continue reading