Content published on U.S. Government websites is public domain and can be used as content for your website. A good place to start is at the Small Business Administration site. Oh, and there are are many helpful pages there to help your business as well.
One of the most frequent requests regarding Search Engine Optimization (SEO) is to not just improve a site’s ranking but get it near the top of the first search page. Here is a quote from Google’s Webmaster Tools about Search Results:
When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
Google uses over 200 factors to determine your page relevancy!
It can all be overwhelming, but here are a few important things to work towards:
- Create a useful, information-rich site, and write pages that clearly describe your purpose/business.
- What keywords? What words would a user type into a search bar to find your site? Those should be your keywords.
- Content, content, content. Create pages for users, not for search engines. Have strong, relevant content and use your keywords frequently.
- Use keywords as headers, make keywords bold, and use keywords as links to other content on your site.
- Update/refresh your content regularly.
- Name your pages specifically aimed towards search keywords (and, of course, your content).
- Keep the title to less than 80 characters and using keywords appropriate to the page.
- Use keywords that are contained in your text and that users would type into a search page to find your pages.
- Use ALT and <title> elements on all images – search engines can’t “read” a photo.
- Create a sitemap specifically for search engines.
- Manually submit your sitemap to search engines.
There are many more guidelines/resources available from Google Webmaster Tools Guidelines page.
There is also a large industry out there that does nothing but SEO. But buyer beware. Many can improve your page rank for a usually hefty price. if you sign up for SEO, get their promises in writing and read the fine print.
From blogohblog.com: "WordPress SEO guide for beginners – The Blog Oh! Blog way. It can be considered as a crash course for all the people who are struggling to get better search engine results with their WordPress blogs. In this e-book, I will guide you how to rapidly configure your WordPress blog with maximum SEO benefits. Even WordPress veterans can benefit from the tips as they might be missing out on a few points. I am distributing this e-book free of charge just to say thanks to the lovely WordPress community and of course as someone once said, WordPress is a magic CMS!!" Read more and download the guide
There is much in the the news recently about hacking, password stealing, and internet safety.
An ideal password is long and has letters, punctuation, symbols, and numbers.
- Whenever possible, use at least 14 characters or more.
- The greater the variety of characters in your password, the better.
- Use the entire keyboard, not just the letters and characters you use or see most often.
Here is a good guide from Microsoft for creating a strong password.
So you’re ready to get a new website. Great!
Here are some things you will need to consider so that we can build you a great-looking website that is search-engine and user friendly. Continue reading
“As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?”
When sending an email to clients or customers, one of the biggest challenges is to get them to open the email. Every day our in-boxes are flooded with emails. By writing an interesting subject line, you have a better chance at getting them to open yours. Continue reading
Six quick tips for better search engine optimization
Here is a well-written, informative article by Wall Street Journal editor Walter Mossberg:
Great intro to search engine optimization:
SEO Copywriting: The five essential elements to focus on | Copyblogger.